Released 24 September 2013 by PHONOCAKE (Dresden, Germany)
Written, Recorded, Produced by The Fucked Up Beat
In April 2013
Mixed and Mastered in New York, NY.
Beats/Words by Brett Zehner
Sounds/Instruments by Eddie Palmer.
This Album uses samples in the public domain.
In the kingdom of consumption the citizen is king. A democratic monarchy: equality before consumption, fraternity in consumption, and freedom through consumption. The dictatorship of consumer goods has finally destroyed the barriers of blood, lineage and race; this would be good cause for celebration were it not that consumption, by its logic of things, forbids all qualitative difference and recognizes only differences of quantity between values and between men. The distance has not changed between those who possess a lot and those who possess a small but ever-increasing amount; but the intermediate stages have multiplied, and have, so to speak, brought the two extremes, rulers and ruled, closer to the same centre of mediocrity. To be rich nowadays merely means to possess a large number of poor objects.
Consumer goods are tending to lose all use-value. Their nature is to be consumable at all costs. (Recall the recent vogue of the nothing-box in the USA: an object which cannot be used for anything at all.) And as General Eisenhower so candidly explained, the present economic system can only be rescued by turning man into a consumer, by identifying him with the largest possible number of consumable values, which is to say, non-values, or empty, fictitious, abstract values. After being "the most precious kind of capital", in Stalin's happy phrase, man must now become the most valued of consumer goods. The stereotyped images of the star, the poor man, the communist, the murderer-for-love, the law-abiding-citizen, the rebel, the bourgeois, will replace man, putting in his place a system of multicopy categories arranged according to the irrefutable logic of robotisation. Already the idea of 'teenager' tends to define the buyer in conformity with the product he buys, to reduce his variety to a varied but limited range of objects in the shops, (Records, guitars, Levis...). You are no longer as old as you feel or as old as you look, but as old as what you buy. The time of production-society where 'time is money' will give way to the Time of consumption, measured in terms of products bought, worn out and thrown away: a Time of premature old age, which is the eternal youth of trees and stones.